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Government's Vision for Drug-Free India 2047
Home Minister Amit Shah's powerful message on protecting India's youth from drug menace. This campaign aligns with the government's national mission for a Drug-Free India by 2047.
Key Message: "If we want to build a great India by 2047, it is essential to save our young generation from drugs. The foundation of any great nation is its youth." - Amit Shah, Home Minister of India
356M+
Gen Z Population in India
25%
Of World's Youth
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The Problem We're Solving
Today's Gen Z is growing up in a world that moves faster than ever—constant online exposure, influencer culture, and social media pressure shape how they think, act, and even define success.
Critical Reality: When students step into college life, they carry intense energy and freedom. But without the right guidance, this same energy can turn into risk—experimenting with substances, chasing trends, trying to impress friends.
Traditional awareness programs fail because they talk at youth, not with them. Gen Z responds to belonging, rewards, and recognition—not lectures.
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Our Vision
A generation that is proud to be drug-free—supported by schools, parents, brands, and communities. We envision an India where making the right choice is celebrated, not ignored.
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Our Smart Solution
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Education + Motivation + Technology
Making prevention engaging through our student reward platform
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Rewards for Right Choices
Brand partnerships and benefits for staying drug-free
